{"id":736,"date":"2012-03-06T16:41:25","date_gmt":"2012-03-06T21:41:25","guid":{"rendered":"http:\/\/www.uqac.ca\/biblio_actu\/?p=736"},"modified":"2012-03-06T16:44:26","modified_gmt":"2012-03-06T21:44:26","slug":"nouvelle-base-de-donnees-en-marketing-pmb","status":"publish","type":"post","link":"https:\/\/www.uqac.ca\/biblio_actu\/ressources-electroniques\/nouvelle-base-de-donnees-en-marketing-pmb\/","title":{"rendered":"Nouvelle base de donn\u00e9es en marketing: PMB"},"content":{"rendered":"<p>Print Measurement Bureau (PMB) est une base de donn\u00e9es statistiques portant sur le comportement et les pr\u00e9f\u00e9rences des consommateurs canadiens. Elle mesure les lecteurs de plus de 115 publications, l&rsquo;exposition aux m\u00e9dias non imprim\u00e9s, la consommation de plus de 2 500 produits et marques et les styles de vie.<\/p>\n<p>C&rsquo;est l&rsquo;incontournable des bases de donn\u00e9es pour effectuer un \u00e9tude de march\u00e9.<\/p>\n<p>Pour la consulter, rendez-vous au<a href=\"http:\/\/www.metarecherche.ca\/V\/?func=native-link&amp;resource=UDQ02638\"> <\/a><a href=\"http:\/\/sbiproxy.uqac.ca\/login?url=http:\/\/www.pmb.ca\/public\/f\/index.shtml\">http:\/\/sbiproxy.uqac.ca\/login?url=http:\/\/www.pmb.ca\/public\/f\/index.shtml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Print Measurement Bureau (PMB) est une base de donn\u00e9es statistiques portant sur le comportement et les pr\u00e9f\u00e9rences des consommateurs canadiens. Elle mesure les lecteurs de plus de 115 publications, l&rsquo;exposition aux m\u00e9dias non imprim\u00e9s, la consommation de plus de 2 500 produits et marques et les styles de vie. C&rsquo;est l&rsquo;incontournable des bases de donn\u00e9es &hellip; <a href=\"https:\/\/www.uqac.ca\/biblio_actu\/ressources-electroniques\/nouvelle-base-de-donnees-en-marketing-pmb\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Nouvelle base de donn\u00e9es en marketing: PMB<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/posts\/736"}],"collection":[{"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":4,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/posts\/736\/revisions\/740"}],"wp:attachment":[{"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uqac.ca\/biblio_actu\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}