{"id":19707,"date":"2003-05-02T13:08:03","date_gmt":"2003-05-02T18:38:03","guid":{"rendered":"http:\/\/uqactualite.odev.ca\/2003\/05\/mesurer-linsaisissable\/"},"modified":"2003-05-02T13:08:03","modified_gmt":"2003-05-02T18:38:03","slug":"mesurer-linsaisissable","status":"publish","type":"post","link":"https:\/\/www.uqac.ca\/uqactualites\/2003\/05\/02\/mesurer-linsaisissable\/","title":{"rendered":"Mesurer l&rsquo;insaisissable"},"content":{"rendered":"<p><a href=\"http:\/\/www.uqac.ca\/wp-content\/uploads\/2012\/03\/j8OAxxWzL3iJ02id.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19707 alignright\" title=\"j8OAxxWzL3iJ02id\" src=\"http:\/\/www.uqac.ca\/wp-content\/uploads\/2012\/03\/j8OAxxWzL3iJ02id-197x300.jpg\" alt=\"\" width=\"197\" height=\"300\" \/><\/a><\/p>\n<p><strong><em>Mesurer l&rsquo;insaisissable<br \/>\nM\u00e9thode d&rsquo;analyse du discours de presse<\/em><br \/>\npar Lise Chartier<\/strong><\/p>\n<p>Comprenez-vous toujours l&rsquo;information v\u00e9hicul\u00e9e par les m\u00e9dias ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d&rsquo;entendre ?<\/p>\n<p>Car la question ne r\u00e9side pas uniquement dans notre capacit\u00e9 de r\u00e9p\u00e9ter mot \u00e0 mot le discours de presse, encore faut-il pouvoir l&rsquo;analyser et en d\u00e9chiffrer le v\u00e9ritable sens.<\/p>\n<p>\u00c0 la lecture de cet ouvrage, vous d\u00e9couvrirez la communication du point de vue de ses acteurs et examinerez le discours de presse en tenant compte des perspectives du relationniste et du journaliste. Par une m\u00e9thode in\u00e9dite de mesure et d&rsquo;\u00e9valuation, vous apprendrez comment classer les sujets abord\u00e9s dans les nouvelles et en d\u00e9gager les indices de r\u00e9manence aupr\u00e8s du public.<\/p>\n<p>Que vous soyez relationniste, journaliste, communicateur ou simple lecteur d\u00e9sirant mieux comprendre l&rsquo;information, vous trouverez dans cet ouvrage les approches essentielles \u00e0 une analyse objective du discours de presse.<\/p>\n<p><em>Lise Chartier, directrice du nouveau Laboratoire d&rsquo;analyse de presse de l&rsquo;Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al et consultante en communications a dirig\u00e9 jusqu&rsquo;en septembre 2001 la plus importante entreprise de &raquo; monitoring &raquo; des m\u00e9dias du Qu\u00e9bec et du Canada, dont elle a \u00e9t\u00e9 la cofondatrice avec Gille-L. Caisse.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesurer l&rsquo;insaisissable M\u00e9thode d&rsquo;analyse du discours de presse par Lise Chartier Comprenez-vous toujours l&rsquo;information v\u00e9hicul\u00e9e par les m\u00e9dias ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d&rsquo;entendre ? Car la question ne r\u00e9side pas uniquement dans notre capacit\u00e9 de r\u00e9p\u00e9ter mot \u00e0 mot le discours [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Mesurer l&#039;insaisissable - UQACtualit\u00e9s<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.uqac.ca\/uqactualites\/2003\/05\/02\/mesurer-linsaisissable\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Mesurer l&#039;insaisissable - UQACtualit\u00e9s\" \/>\r\n<meta property=\"og:description\" content=\"Mesurer l&rsquo;insaisissable M\u00e9thode d&rsquo;analyse du discours de presse par Lise Chartier Comprenez-vous toujours l&rsquo;information v\u00e9hicul\u00e9e par les m\u00e9dias ? 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