{"id":35871,"date":"2019-03-13T08:53:23","date_gmt":"2019-03-13T12:53:23","guid":{"rendered":"https:\/\/www.uqac.ca\/?p=35871"},"modified":"2019-03-13T08:53:23","modified_gmt":"2019-03-13T12:53:23","slug":"le-professeur-damien-hallegatte-presente-le-piege-de-la-societe-de-consommation","status":"publish","type":"post","link":"https:\/\/www.uqac.ca\/uqactualites\/2019\/03\/13\/le-professeur-damien-hallegatte-presente-le-piege-de-la-societe-de-consommation\/","title":{"rendered":"Le professeur Damien Hallegatte pr\u00e9sente Le pi\u00e8ge de la soci\u00e9t\u00e9 de consommation"},"content":{"rendered":"

Damien Hallegatte, professeur en marketing au D\u00e9partement des sciences \u00e9conomiques et administratives de l\u2019UQAC, pr\u00e9sente son ouvrage \u00abLe pi\u00e8ge de la soci\u00e9t\u00e9 de consommation\u00bb publi\u00e9 aux \u00c9ditions Liber. La nouvelle parution est en librairie depuis le 27 f\u00e9vrier dernier.<\/p>\n

\"\"Consommer \u00e0 la mani\u00e8re des gens que l\u2019on admire ou que l\u2019on envie devient une pr\u00e9occupation centrale dans nos vies qui se passe de justifications.
\n<\/strong>La soci\u00e9t\u00e9 de consommation a enfant\u00e9 une v\u00e9ritable culture de consommation dont les valeurs cardinales sont la libert\u00e9 de choix, le confort, le plaisir et l\u2019expression de soi. Cette culture nous autorise et nous encourage \u00e0 sublimer nos pulsions, nos frustrations et notre anxi\u00e9t\u00e9 en acte d\u2019achat qu\u2019elle transforme en exercice quotidien de libert\u00e9. Bien s\u00fbr, elle n\u2019a pas \u00e9t\u00e9 cr\u00e9\u00e9e de toutes pi\u00e8ces. Elle prend au contraire solidement appui sur nos mouvements primaires et notre tendance \u00e0 la comparaison sociale, mais elle table aussi sur notre apathie et notre aveuglement volontaire. Nous d\u00e9sirons tellement croire en notre libre arbitre que nous n\u2019attribuons nos d\u00e9cisions d\u2019achat qu\u2019\u00e0 nous-m\u00eames, et non \u00e0 notre inconscient ni aux techniques de marketing, et encore moins \u00e0 la culture de consommation. Ce faisant, nous ent\u00e9rinons l\u2019id\u00e9e de l\u2019achat comme un acte d\u00e9lib\u00e9r\u00e9 et donc charg\u00e9 de significations. Ainsi, certes instaur\u00e9e par les entreprises commerciales, la culture de consommation est coproduite par nous, consommateurs. Nous sommes tous les artisans de notre enfermement dans la soci\u00e9t\u00e9 de consommation. En prendre conscience est d\u00e9j\u00e0 sans doute un premier pas pour s\u2019en affranchir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Damien Hallegatte, professeur en marketing au D\u00e9partement des sciences \u00e9conomiques et administratives de l\u2019UQAC, pr\u00e9sente son ouvrage \u00abLe pi\u00e8ge de la soci\u00e9t\u00e9 de consommation\u00bb publi\u00e9 aux \u00c9ditions Liber. La nouvelle parution est en librairie depuis le 27 f\u00e9vrier dernier. Consommer \u00e0 la mani\u00e8re des gens que l\u2019on admire ou que l\u2019on envie devient une pr\u00e9occupation […]<\/p>\n","protected":false},"author":5,"featured_media":35873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8],"yoast_head":"\r\nLe professeur Damien Hallegatte pr\u00e9sente Le pi\u00e8ge de la soci\u00e9t\u00e9 de consommation - UQACtualit\u00e9s<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.uqac.ca\/uqactualites\/2019\/03\/13\/le-professeur-damien-hallegatte-presente-le-piege-de-la-societe-de-consommation\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Le professeur Damien Hallegatte pr\u00e9sente Le pi\u00e8ge de la soci\u00e9t\u00e9 de consommation - UQACtualit\u00e9s\" \/>\r\n<meta property=\"og:description\" content=\"Damien Hallegatte, professeur en marketing au D\u00e9partement des sciences \u00e9conomiques et administratives de l\u2019UQAC, pr\u00e9sente son ouvrage \u00abLe pi\u00e8ge de la soci\u00e9t\u00e9 de consommation\u00bb publi\u00e9 aux \u00c9ditions Liber. 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