{"id":39556,"date":"2021-03-31T09:32:06","date_gmt":"2021-03-31T13:32:06","guid":{"rendered":"https:\/\/www.uqac.ca\/?p=39556"},"modified":"2021-03-31T09:32:06","modified_gmt":"2021-03-31T13:32:06","slug":"du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine","status":"publish","type":"post","link":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/","title":{"rendered":"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine"},"content":{"rendered":"<p>Le LaboNFC du d\u00e9partement des sciences \u00e9conomiques et administratives (DSEA) a tout r\u00e9cemment publi\u00e9 un article \u00e0 fort impact intitul\u00e9 <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1364032121002483?dgcid=coauthor\">\u00ab\u2009<span style=\"color: #808000;\">Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine\u2009<\/span>\u00bb<\/a> dans la prestigieuse revue <strong><em>Renewable and Sustainable Energy Reviews<\/em><\/strong>. L\u2019article a \u00e9t\u00e9 r\u00e9dig\u00e9 par Mohammed Z. Salem, Myriam Ertz et Emine Sarig\u00f6ll\u00fc.<\/p>\n<p>L\u2019article explore l\u2019impact des strat\u00e9gies du d\u00e9marketing de l\u2019\u00e9lectricit\u00e9 afin de promouvoir la d\u00e9consommation d\u2019\u00e9lectricit\u00e9 dans la bande de Gaza. Cette r\u00e9gion g\u00e9ographique, aux prises avec diverses probl\u00e9matiques g\u00e9opolitiques et un embargo sur plusieurs produits, souffre r\u00e9guli\u00e8rement de coupures d\u2019\u00e9lectricit\u00e9 du fait d\u2019un acc\u00e8s limit\u00e9 \u00e0 cette ressource essentielle. Les strat\u00e9gies de \u00ab\u2009d\u00e9marketing\u2009\u00bb, consistant \u00e0 moduler le prix, la ressource en elle-m\u00eame, sa distribution ainsi que sa promotion, apparaissent ainsi comme une initiative de choix pour induire les consommateurs gazaouis \u00e0 r\u00e9duire leur consommation d\u2019\u00e9lectricit\u00e9. L\u2019\u00e9tude \u00e9tablit un lien positif entre cette strat\u00e9gie et la d\u00e9consommation d\u2019\u00e9lectricit\u00e9, et ce particuli\u00e8rement lorsque les consommateurs sont plus sensibles \u00e0 la probl\u00e9matique de la raret\u00e9, plus motiv\u00e9s \u00e0 converser les ressources et lorsqu\u2019ils ont une attitude plus positive envers le fournisseur d\u2019\u00e9lectricit\u00e9. Les consommateurs jeunes, mari\u00e9s, et les femmes sont \u00e9galement plus enclins \u00e0 r\u00e9agir positivement au d\u00e9marketing.<\/p>\n<p>Cette \u00e9tude a des implications consid\u00e9rables pour la bande de Gaza mais \u00e9galement pour toute zone g\u00e9ographique ou territoire aux prises avec des probl\u00e9matiques d\u2019acc\u00e8s limit\u00e9 \u00e0 l\u2019\u00e9lectricit\u00e9, et ce, pour diverses raisons. La recherche r\u00e9sulte d\u2019une collaboration entre l\u2019UQAC et l\u2019Universit\u00e9 Coll\u00e8ge des Sciences Appliqu\u00e9es (UCAS) de Gaza. Le professeur de marketing Mohammed Z. Salem de l\u2019UCAS a b\u00e9n\u00e9fici\u00e9 du programme conjoint <em>\u00ab\u2009Pont scientifique Qu\u00e9bec-Palestine\u2009\u00bb<\/em> du Fonds de Recherche du Qu\u00e9bec \u2013 Soci\u00e9t\u00e9 et culture (FRQSC) et de la PALAST (Acad\u00e9mie palestinienne pour la science et la technologie), afin d\u2019effectuer sa recherche au sein du LaboNFC de l\u2019UQAC en collaboration avec les autres membres de l\u2019unit\u00e9, dont la professeur Myriam Ertz (UQAC) et Emine Sarig\u00f6ll\u00fc (Universit\u00e9 McGill). Ce programme s\u00e9lectionne les meilleurs chercheurs palestiniens afin de leur permettre d\u2019effectuer un s\u00e9jour de recherche au Qu\u00e9bec. Gr\u00e2ce \u00e0 la mobilisation et au soutien remarquables du d\u00e9partement des sciences \u00e9conomiques et administratives (DSEA), la collaboration s\u2019est av\u00e9r\u00e9e tr\u00e8s fructueuse \u00e0 ce jour et d\u2019autres contributions importantes sont \u00e0 venir.<\/p>\n<p><em>L\u00e9gende de la photo<\/em>\u00a0: Les auteurs de l\u2019\u00e9tude Mohammed Z. Salem (UCAS), Myriam Ertz (UQAC) et Emine Sarig\u00f6ll\u00fc (Universit\u00e9 McGill).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le LaboNFC du d\u00e9partement des sciences \u00e9conomiques et administratives (DSEA) a tout r\u00e9cemment publi\u00e9 un article \u00e0 fort impact intitul\u00e9 \u00ab\u2009Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine\u2009\u00bb dans la prestigieuse revue Renewable and Sustainable Energy Reviews. L\u2019article a \u00e9t\u00e9 r\u00e9dig\u00e9 par Mohammed Z. Salem, Myriam Ertz et Emine Sarig\u00f6ll\u00fc. L\u2019article explore l\u2019impact [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":39557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[200,201,202,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s\" \/>\r\n<meta property=\"og:description\" content=\"Le LaboNFC du d\u00e9partement des sciences \u00e9conomiques et administratives (DSEA) a tout r\u00e9cemment publi\u00e9 un article \u00e0 fort impact intitul\u00e9 \u00ab\u2009Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine\u2009\u00bb dans la prestigieuse revue Renewable and Sustainable Energy Reviews. L\u2019article a \u00e9t\u00e9 r\u00e9dig\u00e9 par Mohammed Z. Salem, Myriam Ertz et Emine Sarig\u00f6ll\u00fc. L\u2019article explore l\u2019impact [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/\" \/>\r\n<meta property=\"og:site_name\" content=\"UQACtualit\u00e9s\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-03-31T13:32:06+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Service des communications et des relations publiques\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Service des communications et des relations publiques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/\",\"url\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/\",\"name\":\"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg\",\"datePublished\":\"2021-03-31T13:32:06+00:00\",\"dateModified\":\"2021-03-31T13:32:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/366c45a0c4f0e677b41b4af5886e2018\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage\",\"url\":\"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg\",\"contentUrl\":\"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uqac.ca\/uqactualites\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/#website\",\"url\":\"https:\/\/www.uqac.ca\/uqactualites\/\",\"name\":\"UQACtualit\u00e9s\",\"description\":\"Le portail des nouvelles de l&#039;UQAC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uqac.ca\/uqactualites\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/366c45a0c4f0e677b41b4af5886e2018\",\"name\":\"Service des communications et des relations publiques\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20fbbda8a292f59f2d3461a5b999c00b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20fbbda8a292f59f2d3461a5b999c00b?s=96&d=mm&r=g\",\"caption\":\"Service des communications et des relations publiques\"},\"url\":\"https:\/\/www.uqac.ca\/uqactualites\/author\/bap\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/","og_locale":"fr_CA","og_type":"article","og_title":"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s","og_description":"Le LaboNFC du d\u00e9partement des sciences \u00e9conomiques et administratives (DSEA) a tout r\u00e9cemment publi\u00e9 un article \u00e0 fort impact intitul\u00e9 \u00ab\u2009Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine\u2009\u00bb dans la prestigieuse revue Renewable and Sustainable Energy Reviews. L\u2019article a \u00e9t\u00e9 r\u00e9dig\u00e9 par Mohammed Z. Salem, Myriam Ertz et Emine Sarig\u00f6ll\u00fc. L\u2019article explore l\u2019impact [&hellip;]","og_url":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/","og_site_name":"UQACtualit\u00e9s","article_published_time":"2021-03-31T13:32:06+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg","type":"image\/jpeg"}],"author":"Service des communications et des relations publiques","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Service des communications et des relations publiques","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/","url":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/","name":"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine - UQACtualit\u00e9s","isPartOf":{"@id":"https:\/\/www.uqac.ca\/uqactualites\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage"},"image":{"@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg","datePublished":"2021-03-31T13:32:06+00:00","dateModified":"2021-03-31T13:32:06+00:00","author":{"@id":"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/366c45a0c4f0e677b41b4af5886e2018"},"breadcrumb":{"@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#primaryimage","url":"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg","contentUrl":"https:\/\/www.uqac.ca\/uqactualites\/wp-content\/uploads\/2021\/03\/NUMErtzSalemSargolluH21_Uqctualite1920X1080-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.uqac.ca\/uqactualites\/2021\/03\/31\/du-demarketing-a-la-deconsommation-le-labonfc-se-taille-une-place-de-choix-dans-le-domaine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uqac.ca\/uqactualites\/"},{"@type":"ListItem","position":2,"name":"Du d\u00e9marketing \u00e0 la d\u00e9consommation : Le LaboNFC se taille une place de choix dans le domaine"}]},{"@type":"WebSite","@id":"https:\/\/www.uqac.ca\/uqactualites\/#website","url":"https:\/\/www.uqac.ca\/uqactualites\/","name":"UQACtualit\u00e9s","description":"Le portail des nouvelles de l&#039;UQAC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uqac.ca\/uqactualites\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/366c45a0c4f0e677b41b4af5886e2018","name":"Service des communications et des relations publiques","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.uqac.ca\/uqactualites\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20fbbda8a292f59f2d3461a5b999c00b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20fbbda8a292f59f2d3461a5b999c00b?s=96&d=mm&r=g","caption":"Service des communications et des relations publiques"},"url":"https:\/\/www.uqac.ca\/uqactualites\/author\/bap\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/posts\/39556"}],"collection":[{"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/comments?post=39556"}],"version-history":[{"count":0,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/posts\/39556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/media\/39557"}],"wp:attachment":[{"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/media?parent=39556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/categories?post=39556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uqac.ca\/uqactualites\/wp-json\/wp\/v2\/tags?post=39556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}