{"id":40370,"date":"2021-09-09T16:15:58","date_gmt":"2021-09-09T20:15:58","guid":{"rendered":"https:\/\/www.uqac.ca\/?p=40370"},"modified":"2021-09-09T16:15:58","modified_gmt":"2021-09-09T20:15:58","slug":"le-marketing-responsable-au-coeur-du-nouvel-ouvrage-de-myriam-ertz","status":"publish","type":"post","link":"https:\/\/www.uqac.ca\/uqactualites\/2021\/09\/09\/le-marketing-responsable-au-coeur-du-nouvel-ouvrage-de-myriam-ertz\/","title":{"rendered":"Le marketing responsable au coeur du nouvel ouvrage de Myriam Ertz"},"content":{"rendered":"<p>Publi\u00e9 par la professeure Myriam Ertz aux \u00c9ditions JFD, l&rsquo;ouvrage <a href=\"https:\/\/www.editionsjfd.com\/en\/shop\/marketing-responsable--10748\"><em>Marketing responsable<\/em><\/a>\u00a0s&rsquo;int\u00e9resse \u00e0 la responsabilit\u00e9 sociale des entreprises et aux meilleures pratiques en mati\u00e8re de marketing responsable. Celle qui\u00a0dirige \u00e9galement le\u00a0<a href=\"http:\/\/recherche.uqac.ca\/labonfc\/\">Laboratoire sur les nouvelles formes de consommation<\/a>\u00a0(LaboNFC) apporte avec ce livre un \u00e9clairage fort pertinent alliant\u00a0th\u00e9orie et exemples pratiques, en rattachant toujours le marketing responsable aux grands principes de marketing.<\/p>\n<p>L&rsquo;ouvrage francophone propose un r\u00e9sum\u00e9 pluridisciplinaire du marketing responsable envisag\u00e9 comme un projet manag\u00e9rial complet. Outil de r\u00e9f\u00e9rence, le livre propose de nombreux conseils sur le consommateur responsable et le march\u00e9 vert ainsi que les transformations du marketing responsable pour passer d\u2019une strat\u00e9gie marketing traditionnelle vers une strat\u00e9gie responsable. Avec cet ouvrage, la professeure Ertz\u00a0contribue \u00e0 positionner favorablement l\u2019UQAC dans la transition \u00e9cologique et le d\u00e9veloppement durable dans le monde des affaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 par la professeure Myriam Ertz aux \u00c9ditions JFD, l&rsquo;ouvrage Marketing responsable\u00a0s&rsquo;int\u00e9resse \u00e0 la responsabilit\u00e9 sociale des entreprises et aux meilleures pratiques en mati\u00e8re de marketing responsable. Celle qui\u00a0dirige \u00e9galement le\u00a0Laboratoire sur les nouvelles formes de consommation\u00a0(LaboNFC) apporte avec ce livre un \u00e9clairage fort pertinent alliant\u00a0th\u00e9orie et exemples pratiques, en rattachant toujours le marketing responsable [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":40375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,25],"tags":[8,249,80,250,251,252,41,253],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Le marketing responsable au coeur du nouvel ouvrage de Myriam Ertz - UQACtualit\u00e9s<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.uqac.ca\/uqactualites\/2021\/09\/09\/le-marketing-responsable-au-coeur-du-nouvel-ouvrage-de-myriam-ertz\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Le marketing responsable au coeur du nouvel ouvrage de Myriam Ertz - UQACtualit\u00e9s\" \/>\r\n<meta property=\"og:description\" content=\"Publi\u00e9 par la professeure Myriam Ertz aux \u00c9ditions JFD, l&rsquo;ouvrage Marketing responsable\u00a0s&rsquo;int\u00e9resse \u00e0 la responsabilit\u00e9 sociale des entreprises et aux meilleures pratiques en mati\u00e8re de marketing responsable. 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